Pitching Is Notoriously Tough, So Are You Ready To Make The Process Simpler Thanks To The Influence Of Covid?
Introduction
Start-ups can be incredibly difficult.
However, Covid has taught us as a society that being an entrepreneur is a safe and valid bet for your future, providing more security than any paid employment role that can be at risk from spontaneous pandemic situations.
If you have ever pitched a product to a buyer, you will know that the process is notoriously challenging and sometimes a bitter pill to swallow if the result does not go the way you had initially planned.
Previously, and we are talking before the Covid Pandemic, there would be so many considerations to make, such as:
● Is my product good enough to pitch?
● Where do I look for a buyer?
● How can I get my ideas in front of their eyes?
● Will they like the pitch?
● Will they believe in my product vision?
● Will they like me?
● Will they invest in me and my idea?
● How long will the collaboration process take?
As you will know, if you have ever been in a situation where you have had to pitch to someone, it is often a long-winded process that will usually end in bitter disappointment.
To see something you have spent so much time and love on fail at the last hurdle can be earth-shattering and can undoubtedly knock your confidence in the whole process. Inevitably, it will be another idea you had that gathers dust on the shelf.
Often, the failure of obtaining a buyer for your product idea is no reflection of the product you are offering. However, it may seem that way when the letter of rejection falls on the doormat, it can likely be a mismatch in collaboration, the wrong product for that particular buyer, or simply that it doesn’t fit with their vision.
So actually, it often has nothing to do with your product.
Competition
Now that we are coming out of the other side of an incredibly difficult global situation, you would be forgiven for imagining that the market will now be flooded with new start-ups all battling for the same investment eyes, meaning there is even less attention and focus on your product.
To a certain extent, this is true.
However, what we are forgetting is that the process of creating a start-up has not stopped during the global pandemic; instead, it has actually bred a new and innovative way of creating a baseline start-up concept that will be set up for success in many more ways than any previous ways the existed before the world shut down for safety.
So what is the fundamental difference between pre and post-Covid start-ups and pitching?
The one thing that sets pre and post-covid start-ups and investment solutions apart are the full utilisation of digital platforms to facilitate successful collaborations.
This means that start-ups that have been developed in a restrictive lockdown situation had actually paved their way into success in an inherently different fashion than before the world closed its doors.
So, as you can imagine, if there are different ways of using digital profiles and platforms to actually reach the people you need to see your product during heavy restrictions, then surely they are valid and workable solutions to carry out of the lockdown and into a new way of developing and securing investment?
Yes! A million times, yes!
Start-Up And Pitching Solutions
The use of digital platforms and remote ways of product pitching and buying for both parties is going to be the way things change for the foreseeable future in relation to how:
● Pitchers and buyers search for one another
● Pitchers present their ideas to prospective buyers
● Buyers choose their next collaboration
● Buyers can be initially found
While this all may seem incredibly new to the industry and is a stark contrast to the way things have been conducted before, the pandemic has undoubtedly forced the pitching and investing space into a whole different methodology.
When you are looking through news reports, you will often see “Covid helped me create this” or “ If it wasn’t for Covid, I would have never found my buyer because I wouldn’t have thought to look online,” or even “The Lockdown made this happen.”
In any case, it’s no surprise to hear that a majority of the world population used social media or apps for communication during the pandemic, so the most natural course of action would be to develop this way into collaboration, too, right?
How Will This New Way Work?
The functionalities of using elements of social media and apps to:
● Find Your Next Buyer
● Pitch Your Idea To Them
● Communicate With An Buyer Or Team
● Collaborate With Them
Are changing the game for both pitchers and buyers to collaborate on product buying and selling.
The fundamental advantages are already crystal clear, such as more suited collaborations, more time and money-efficient pitches, and the potential for global searchability for both buyers and entrepreneurs. This part alone is worth its weight in gold.
Conclusion
So, how did so many new businesses flourish in lockdown and run stronger than the ones that were pre-lockdown fledglings?
They simply used digital ways and means to develop their product profiling, strengthen their business sustainability, find those all-important buyers, and secure that all-important contract of the sale of their product concept.
If they can do all of this during the worst financial situation around the globe and still come out the other side with a seriously robust pitching plan that is seen by buyers and is making a profit already, the very least we can do is take heed, follow suit and create the best interactive app to do everything with some really simple but effective button taps.
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